With a turnover of more than €5.2 billion, the cured meats market is considered one of the most important in terms of turnover in the world of Fresh produce. After a 2020 conditioned by lockdown and restrictions, the amount of household food spending is returning to normal, with consumption repositioning and new trends and demands emerging from consumers.
A recent study by Innova – a global market analysis company with more than 25 years of experience in consumer-packaged goods and specializing in the food & beverage sector – analyzed the dynamics of the cured meats market from April 2020 through September 2021. Starting with an accurate analysis of the meat, fish and eggs market, and then moving on to analyze the cured meats sector, the report explores issues related to the launch of a new product, its positioning and the new flavor trends affecting the cured meats category.
Europe marks the best performance, globally, from April 20 to September 21, 2021, for NPD (new products development) cured meats, which account for 15% of the share of NPD category meat, fish and eggs. A figure that has fallen slightly in recent years due to the arrival of plant-based and vegan alternatives that are becoming increasingly popular, arousing the interest of consumers. Moreover, in order to satisfy the demanding market demands linked to the concept of balance and equilibrium between taste and health, the attention is moving towards natural and healthy ingredients, with particular attention to traditional specialties and original and unusual flavors.
Supporting deli meat products NPD in Europe are products enriched with antioxidants, 100% organic (GMO free), gluten free, with high protein source and low-fat content.
Among the most popular flavors to enhance the flavor of cured meats: smoked, spicy with notes of pepper or garlic. And then herbs, cheese, pistachio, smoked beechwood, chili and honey are the other flavors that have grown in popularity, from April 21 to September 21, 2021.
FRATELLI PAGANI: THE FLAVOR SPECIALIST
Talking about flavors and solutions for the world of meat and deli meats without mentioning Fratelli Pagani would be impossible. For over 110 years and 5 generations the company has been a leader in the production of blends, functional ingredients, and boasts a wide range of exclusive spices and flavors in Clean Label key for the preparation of meat and deli meats, supporting companies in the processing and transformation of meat products.
A journey full of tastes and emotions through flavors and ingredients of the highest quality, respecting the Italian tradition and healthy eating that have allowed the company, over the years, to create product lines suitable for every need, leading it to develop solutions and customized formulations.
High quality, genuine and allergen free solutions for cooked products, speck, salami, mortadella, emulsified and fresh meat preparations. Complete blends, natural flavors to strengthen and enhance the flavor profile, selected raw materials, tasty and with high quality standards, natural and 100% organic. Fratelli Pagani ensures high performing flavors, thanks to the internal Flavor Laboratory, part of the efficient Skybridge method, in order to create solutions and projects tailored to every need.
