A recent study conducted by IRI (a leading company in market research and analysis) has shown that within the world of fresh produce, the cured meats market is one of the most important in terms of turnover, exceeding 5.2 billion euros.
Positive trend thanks to the successful performance of imposed weight products which, both in volume and value, weigh more than 42% in terms of turnover. Specifically, the first months of 2021 were characterised by a continuous growth trend compared to 2020 and especially 2019; the price per kg remained all in all stable, with an increase of 0.2% in April, while promotional activities, which had declined in 2020, recovered in 2021, although remaining below pre-Covid levels.
SOME MORE DATA…
In 2020, products sold at a fixed weight performed remarkably well (+14.2% in value terms), unlike those sold at a variable weight, which, after a positive 2019, fell back (-2.2%), undoubtedly due to the current historical situation. In fact, consumers preferred to buy products by weight which, thanks to their longer expiry dates, allowed them to keep a stock at home and did not oblige them to stop at the counter, thus avoiding contact and possible crowding. According to the recent IRI study, however, the situation has changed, stating that in the first months of the current year a recovery in consumption was also recorded for over-the-counter products (+4.5% in value). In short, a positive signal from all points of view for the meat and cold cuts market, which continues to record positive performances in all segments.
FRATELLI PAGANI, PASSWORD: KAIZEN!
A positive, dynamic and constantly evolving approach, even within the Company.
Continuous improvement and efficiency of production factors are inherent in our activities and are reflected in all operating methods (kaizen in Japanese).
Over the last three years (despite the particular global pandemic situation) our work has continued, unceasingly. Investments have followed and doubled in the production and logistics departments and in the R&D, Flavour and C.Q. laboratories, leading to considerable progress and contributing to the evolution of our Company. New equipment and modern technological machinery and faith in the new generation: this is one of the most immediate and key responses to our success.
A period of reflection. We looked inside ourselves and laid the foundations for a future characterised by renewal: new horizons and new management strategies, made clear thanks to a long phase of Corporate Restyling, translated into a new style of modern, solid and incisive communication. The new identity has embraced all online and offline communication channels, giving the Company a new brand image and helping us to be recognised in new market segments.
But that’s not all: there is also the development of new products, always of high quality, genuine and reflecting as far as possible a healthy philosophy; in line with market trends and demands, to be able to respond promptly to the many national and international production requirements.
