IN-PERSON FAIRS ARE FINALLY MAKING A COMEBACK

The Italian trade fair industry generates business worth some 60 billion euros, involves 200,000 exhibitors and attracts some 20 million visitors every year. Second in Europe and fourth in the world, the Italian exhibition sector has suffered a significant setback over the last two years due to the pandemic situation.

However, in the second half of 2021, we are seeing a reversal of the trend: essential months for the recovery of the economic sector, which is seeing positive signs, thanks also to the new editions of trade fairs in presence. The engines have finally warmed up and restarted, the national trade fair market is back on track!

POSITIVE SIGNALS FROM THE RECENTLY CONCLUDED TRADE FAIRS

These are important positive and optimistic signals that have allowed the Italian international agro-foods exhibition sector to come back to life, starting from the Cibus fair held in Parma in September, passing through iMeat in Modena, up to the first synergic edition between the 3 main fairs of the Agro-Food sector: TuttoFood, Host and Meat-Tech, just concluded, in Milan.

A success, the latter, in terms of audience worthy of the pre-covid era, exceeding 150 thousand visitors. In 2019, 82 thousand had been registered, so the number of people visiting the fair was doubled.

Visiting the pavilion of the Meat-Tech exhibition, the atmosphere among exhibitors and visitors is immediately one of normality, optimism, and progress. You hear foreign languages again, you go to the stands to see the products for yourself, you meet up again and exchange a few words with the company managers. The only negative aspect was the unfortunate decision by the fair organisers to place Meat-Tech and Host under the same roof, thus unstrategically bringing together companies operating in the world of meat and those in the world of coffee.

FRATELLI PAGANI S.P.A.: IN THE FRONT LINE AT THE MEAT-TECH FAIR

Fratelli Pagani, aware of the great possibilities of this special edition, thanks to its participation, has reconfirmed its market leadership and has promoted an exclusive preview of both product and company novelties.

With a stand of more than 115 square metres, the company presented itself with a new image – with a modern layout and as a result of the important work of updating and restyling that has embraced all online and offline communication channels.

There were many new products, including: the new natural flavourings for cooked hams, the new water-based marinades, soya-flavoured and allergen-free, the new Gustosì Cuor di Finocchietto and the exclusive Mitfer line (Starter Cultures for Butchers), as well as new Healthy lines aimed at the world of fresh and processed meats… but not only!

Addressing the food industry, the company has paid particular attention to “Food Integrity” and “Quality Control” issues, putting itself at the forefront in protecting good food and food safety, guaranteeing genuine and controlled solutions for the following sectors: FISH; PASTA and SAVOURY; ORGANIC and VEGAN.

The Company’s exclusive Skybridge service has met with particular success and acclaim. It is aimed at providing constant support to the customer and is made possible thanks to the synergic work with and between the 4 internal departments: Research and Development Laboratory; Quality Control and Assurance; Flavour Laboratory and a team of technicians specialising in industrial application and food design. Tailor-made solutions, customisable products and long-term partnerships are among the elements that have most aroused the interest of customers from different sectors.

A stimulating and engaging participation that will lead the way into a new year full of positivity and high expectations for the next edition of IFFA – the International trade fair in Frankfurt (May 2022).

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