The food industry in 2023 is moving towards waste reduction and good, simple, healthy and sustainable food. And the consumer? More informed, more selective and more aware of the environmental impact of the food supply chain.
A true green revolution that is confirmed in the study ‘The food sector in Italy. Consumption trends and challenges between innovation and the fight against counterfeiting’, edited by Valerio Mancini, director of the popular research centre of the Rome business school and Davide Mondin, lecturer at Alma, International School of Italian Cuisine. Another great testimony comes from Cortilia’s research carried out on a sample of 2,872 customers aged between 25 and 64 (2023). 82% of the sample preferred artisan food, 89% preferred anti-waste shopping formulas and 66% opted for organic products. According to estimates by Global market insights in 2023, the organic food sector is estimated to be worth USD 12 billion.
But what were actually the leading foods of 2023?
Global market insights gave us an overview.
Directly from oriental cuisine, seaweed, the baobab fruit, chia seeds, avocado oil and the yaupon fruit stand out. Big comebacks, on the other hand, for chicken (especially from non-intensive farms) and dates. According to the Osservatorio Immagino (2023), there was also an even greater interest in lactose-free products, which already showed growth of +12% in 2022 and vegan products +3%.
WHAT WILL THE FOOD TRENDS OF 2024 BE?
The green turn will certainly continue, hence maximum attention in the selection of ingredients and control of health factors.
Fratelli Pagani, thanks to its wide choice of ingredients and solutions, is ready to face this new challenge by embellishing with taste and flavour the different types of food that will be the absolute protagonists of this 2024.
To explore these issues and find the right solutions both in terms of product quality and to differentiate your offer, please contact us via the contact form on the website.
